DHL CUSTOMER SOLUTIONS & INNOVATION

In September 2021, DHL Customer Solutions & Innovation delivered its one billionth vaccine globally in the fight against Covid-19. Then, just six months later, they hit the two billion vaccine milestone.

This was an incredible feat, providing an excellent opportunity to celebrate the impact DHL had in helping the world fight against the pandemic.

To embrace this monumental achievement, we developed a campaign called “One in a billion”, designing posters and infographics that celebrated DHL’s part they played in the fight against the disease which has caused so much devastation to human lives, communities and economies.

The campaign focuses on the line “we care”, and showcases some of the key facts about DHL’s extensive role in the vaccine programme.

The campaign served to remind DHL employees that they’ve all been part of something truly life changing, and to thank them for their continued hard work and dedication both on the frontline and behind the scenes.

Externally, the campaign enabled us to position DHL as leaders in life science distribution, focusing specifically on the size of their network and DHL’s ability to reach remote locations far and wide, as well as their credentials in temperature control, compliance and life science warehousing.