DHL

With winter fast approaching and cases of COVID-19 surging across Europe, DHL Supply Chain needed to remind its workforce of the rules – hands, face, space – while motivating employees that they are #TogetherUnstoppable. As the pandemic had dragged on, there was no longer the same vigilance as there had been earlier in the year, but the threat of COVID remained as strong as ever.

Our idea was to use something that was synonymous with COVID-19, and something that had become a part of everyday life during the pandemic – face masks. The masks were able to bring immediate recognition to the subject matter, but we also created intrigue by placing scenes within the mask shapes.

We rolled out the campaign over a series of posters displayed within the predominantly warehouse working environments. We also produced a short 30 second animation which was shown on DHL TV.