DHL eCOMMERCE

DHL needed a clear and engaging way to communicate consumer trends to small and medium-sized businesses (SMBs), positioning themselves as industry leaders while helping these businesses make informed decisions in a competitive eCommerce environment.

The brief was to deliver the 2024 Online Shopper Survey findings in a way that was digestible and actionable for SMBs. The reports provide real value to business owners, offering clear insights into eCommerce trends, customer behaviour, and key topics such as delivery, returns, and sustainability. Internally, DHL also needed to equip its sales and marketing teams with tools to communicate these insights effectively.

Previous reports had been lengthy, and complex, overwhelming readers with too much information. This project aimed to shift towards a model that presented results clearly, maximising relevance and impact for time-pressed SMBs and internal stakeholders alike.

We collaborated with a data agency to transform complex global findings into practical insights, ensuring the data was presented in a way that SMBs could easily understand and apply to their decision-making processes. The goal was to position DHL as a leader in the eCommerce space, while giving SMBs the tools to adapt to changing market conditions and improve their operations.

To bring these insights to life, we created a series of visually engaging reports using real-world objects and relatable examples to illustrate key statistics. This approach made the data more relevant and easier for SMBs to digest. We developed a unique visual style inspired by shopping aesthetics, with different colours to distinguish between themes and reports, helping the audience navigate the information with ease.

The suite of assets we produced included five reports, a dedicated microsite, email banners and footers, webinar PowerPoint templates, and country-specific reports. Additionally, we created an internal data indexing document to help DHL’s global sales and marketing teams communicate the findings effectively.

By providing tailored insights and solutions, these reports empowered SMBs to better understand their customers and make more informed decisions. DHL also strengthened its position as a leader in eCommerce by offering practical, actionable tools that go beyond logistics, helping businesses stay competitive in a rapidly changing environment.