DHL EXPRESS

With volunteering being a key pillar in DHL Express’s purpose strategy, DHL wanted to foster a greater employee-led volunteering culture and centralise all initiatives to inspire employees globally to improve lives in their local areas.

Inspiring employees to volunteer and make a difference in their local communities is key to DHL Express. However, with 120,000 employees across the globe, volunteering initiatives were becoming disjointed, and colleagues were not always aware of all the initiatives taking place.

DHL Express wanted to centralise all volunteering initiatives under one umbrella and support employees to share their volunteering stories, discover volunteering opportunities in their local areas, and overcome barriers to volunteering.

With a new volunteering umbrella, #VolunteersAtExpress, there was an opportunity to launch a new global approach to volunteering at DHL Express and inspire employees to make a difference, together.

With a global audience where different cultures have different attitudes to volunteering, the campaign needed to work on a global scale and have an employee-led approach. The solution? Communicating that EveryOne counts – one minute, one hour, one person – it all adds up to make a difference.

The campaign aimed to help employees overcome barriers to volunteering, increase the visibility of existing volunteering initiatives, and give colleagues a platform to share their volunteering experiences.

The creative approach of using a film strip to show images of employees volunteering allowed employee-generated imagery to take centre stage – further cementing the employee-led approach to the campaign.

The campaign materials included everything DHL Express needed to educate employees about the new volunteering approach and inspire them to volunteer, including; posters, social media posts, quizzes, polls, ideas to build engagement, email headers, digital screens, and editable social media templates.

EveryONE inspired colleagues around the world to make a positive impact in their local communities. Within the first two months of the campaign, colleagues logged 4,100 volunteering hours in the volunteering activity tracker. During 2024, the campaign has continued its success with 23,634 volunteering hours logged by 5,593 volunteers across 849 activities [Jan-Aug 2024]. These efforts have benefited an estimated 211,000 people worldwide and resulted in the planting of 18,000 trees.