ESG webinar series: How to get ESG communications right
The world has changed. Businesses need to live and breathe their principles and show their stakeholders what matters to them. Customers and employees are increasingly holding businesses accountable for the impact they’re having on our planet and society. It’s time for businesses to make their ESG strategies clear.
ESG (Environmental, Social and Governance) refers to three non-financial performance indicators that measure the sustainability and ethical impact of a business. Across the globe, brands have been allocating more resources towards improving their ESG credentials, instigating a radical change in how brand value is viewed.
In this series ESG webinars, we’ll share our experiences of helping brands navigate their way through these new ESG challenges, and we’ll share our insights on how you can best communicate complex ESG messages to your internal and external stakeholders.
ESG Webinar: Where to begin with ESG communications
1pm GMT, Fri 4th Nov
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Are you feeling late to the ESG party? Proud of your brands ESG credentials but don’t feel like you’re effectively telling the full story? Or perhaps feel as though your ESG communications aren’t creating the impact or getting the stakeholder buy-in that you’d expected?
In the first of our live streams guiding communications professionals through the ins and outs of ESG, we’ll be discussing:
- Why ESG is so important to ambitious brands
- What ESG means for communications professionals
- Where to begin on your journey to talking about ESG with your stakeholders
- The role of communication within ESG initiatives
- Telling your ESG story
ESG Webinar: Embedding ESG within your brand
1PM GMT, Fri 18th Nov
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Brands are being increasingly under pressure to behave in an ethical and fair manner, and to project a public image of transparency and responsibility. Embracing ESG has become a business imperative as both customers and employees are holding businesses accountable for the impact they’re having on our planet and society. But this isn’t just a matter of good business strategy – how you tell your ESG story is vital too. Communications has a massive role to play in how your stakeholders perceive your ESG credentials.
In the second of our live streams guiding communications professionals through the ins and outs of ESG, we’ll be discussing:
- Why you need a solid ESG brand narrative
- Best practice for creating ESG value statements
- How to communicate complex ESG messages to your audiences
- How to drive external awareness of your ESG credentials
ESG Webinar: Taking your employees on the ESG journey
1pm GMT, Thu 1 Dec
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Emerging data suggests that employees are becoming more ethically driven, looking to work for employers that put people and planet ahead of profit. The Great Resignation has shown that many workers are seeking roles based on how well their employers’ values align with their own. In the context of skills shortages and a highly competitive job market, businesses that aren’t effectively taking their employees on their ESG journey, or embedding ESG into their employer brands, will soon pay the price.
In the third of our live streams guiding communications professionals through the ins and outs of ESG, we’ll be discussing:
- Why ESG matters to your employees
- Why ESG should be a central part of your employer brand
- How to bring employees on your ESG journey
- How employee engagement and participation can turn ESG policies into practice
ESG Webinar: ESG storytelling without the corporate washing
1pm GMT, Fri 16 Dec
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Your customers and employees are increasingly demanding high levels of ethics and responsibility. Your employees want to work for a business that puts people and planet ahead of profit. Your customers want to buy from brands that protect our earth and care for society. And the pressures from these demands are growing. Unfortunately, this pressure has led to some businesses misleading their stakeholders, using their communications to purposefully confuse or distract audiences from the truth. The rise of ESG communications has also led to a rise in corporate washing.
In the last of our live streams guiding communications professionals through the ins and outs of ESG, we’ll be discussing:
- What corporate washing is
- How corporate washing can damage your brand
- Why you should focus on meaningful communications
- Who can help you to avoid corporate washing
We hope you can join our ESG webinars. If you are looking for any support with your ESG communications programmes, then please do get in touch.
