DHL

With more than two million cases diagnosed worldwide in 2021, breast cancer is still the most common cancer in women around the world. That’s why DHL Express have been swapping their signature red and yellow in favour of pink to support Breast Cancer Awareness for many years.

To encourage and support every individual to get to know their bodies and commit to regularly checking their breasts and chests for any signs or symptoms that could indicate cancer, DHL Express launched an internal communications campaign.

With a global audience in mind, allowing for cultural differences, we provided a universal toolkit for DHL to share with each region, designed to maximise the opportunity for employee engagement and drive awareness of the message that ‘early detection can save lives’

We drove this key message through creative materials such as posters, emails, internal branding, survivor interviews and symptom detection guides. We balanced hard hitting statistics with key lifestyle advice and action based CTAs to amplify staff engagement and really bring the message home.

The Breast Cancer Awareness toolkit supported DHL’s local teams to organise more than a hundred events across the globe. The campaign reached new heights when planes flying to twenty different countries were branded with the Breast Cancer Awareness Pink Ribbon – and all this was achieved during the pandemic, while gearing up for peak season in the logistics industry.