DHL eCommerce

DHL eCommerce needed a way to bring together its wealth of expertise and commissioned data into a single, authoritative voice on the future of e-commerce. Something Big brought that story to life in the 2025 e-commerce trends report – transforming insight into a compelling, accessible narrative designed to inform both internal teams and customers worldwide.

For 2025, we shifted from multiple reports to one comprehensive publication. Our approach was built on an enhanced structure, designed around key topics that would resonate most with DHL’s audiences – from generational shopping behaviours and comparative trends to detailed shopper profiles. The goal: to provide actionable insights in a clear, easy-to-use format.

We supported the rollout of the report through a range of engaging formats and mechanisms – from event presentations and internal promotion to web content and country-specific assets – ensuring DHL’s story could travel widely and adapt for different contexts and audiences.