DHL SUPPLY CHAIN

DHL Supply Chain identified an opportunity to help customers better unlock the benefits of innovative warehouses – going beyond just automation to show how strategic, scalable, and predictive solutions could transform operations.

To make an impact, we developed a creative concept that would cut through the noise, challenge customers to reassess their current approach, and establish a strong, consistent positioning for DHL Supply Chain around digitalisation and innovation in warehousing.

We designed a campaign that made customers look again, using:

• A compelling narrative focused on four key topics: scalability to meet peak demand, accessibility, maximising resources, and AI-powered predictive insights.
• Striking custom illustrations to visualise how innovative warehouses work in action.
• A clear call to action prompting customers to think differently and explore how DHL Supply Chain could help them stay ahead.

The campaign rolled out with a landing page, LinkedIn posts, engaging graphics, and emails assets – sparking conversations and positioning DHL Supply Chain as a leader in warehouse innovation.