After a difficult and uncertain period for business and international trade following Brexit and Covid, DHL Express wanted to help customers and businesses bounce back and grow by supporting them to better understand the new trade deals being formed by the UK government.
Positioning themselves as thought leaders in international trade, DHL partnered with the Department for International Trade (DIT) to simplify, clarify and guide businesses through each new trade deal.
We launched a campaign based around trade deal webinars run by trade experts from both DIT and DHL, supported by a summary trade deal guide for attendees to download.
It was important for us to add an impact angle to the campaign, on what could otherwise be relatively dry information. To do this, we devised storylines from a customer point of view, outlining relatable challenges or concerns that small businesses have when looking to grow, before explaining how the trade webinars could provide information to help customers overcome barriers to international trade.
We supported the campaign with a suite of assets including creative concepts, automated email comms, a paid social campaign with videos and static posts, organic social plans, webpages, webinar PPT design, and the trade deal guide.
So far, we’ve supported webinars featuring trade deals from all over the world – from Australia and New Zealand to Canada and the EU. With 2,560 registrations and more than two million impressions on our social and email campaigns, we raised a huge amount of brand awareness around the topic.
We’re not finished yet, though, with Japan, Mexico, South Korea and CPTPP (Trans pacific partnership) still to come, we’ll continue to help UK SMEs to prosper.
Visit us
Follow us
Like what you see? Sign up to our regular newsletter and stay up-to-date with the latest creative, marketing, brand and communications insights
Subscribe